What is Bootstrap Marketing?


“I need to get more people to buy my product, but I don’t have enough capital to spend on a robust ad campaign.” Does this sound like you? If so, don’t worry; you’re not a bad entrepreneur. In fact, you’re part of a new wave of business owners. You’re a Bootstrap Entrepreneur, like I was. You have a Bootstrap Company Model.

What is a Bootstrap Company?

A bootstrap company is a business or company that has very low or no capital. Usually, these are ecommerce, lead generation, and content companies that are started at a low cost as a great idea or side hobby.

Keep your Facebook Group Marketing organized.

Directly market into Facebook Groups! A marketing tactic that will place you in front of 1M users for free. 

What is a Bootstrap Entrepreneur?

Bootstrap Entrepreneurs are a new wave of business people who have started their company from their own, personal finances.

If this is you, it’s time to start funneling money back into your company; this is the true turning point of success for a new company.

Many people believe that bootstrapping a company can create a financial burden on the entrepreneur; this is not true. If an entrepreneur has a solid, purely organic marketing plan in place, the entrepreneur can easily inject less than $300 into their business and begin to see their business begin to fund itself in less than 3 months.

What is Bootstrap Marketing?

Bootstrap Marketing is a truly organic type of marketing and automated marketing that requires very little to no monetary investment. Brand awareness, engagement, and conversions are all gained from:

  • free stock photography
  • free website tools
  • free plugins
  • free social media tactics
  • automated email marketing strategies
  • high-impact content writing

Paid advertisements and high-cost tools are not utilized, nor are they needed. A purely organic marketer can get their content in front of 50,000 in less than 5 minutes for no money at all; this type of brand and product awareness can easily boost a company and build a solid foundation for fast growth.

Want to learn more? Work directly with me!

Copyright 2018 Kiza McDonald / All Rights Reserved.