“I need to get more people to buy my product, but I don’t have enough capital to spend on a robust ad campaign.” Does this sound like you? If so, don’t worry; you’re not a bad entrepreneur. In fact, you’re part of a new wave of business owners. You’re a Bootstrap Entrepreneur, like I was. You have a Bootstrap Company Model.
What is a Bootstrap Company?
A bootstrap company is a business or company that has very low or no capital. Usually, these are ecommerce, lead generation, and content companies that are started at a low cost as a great idea or side hobby.
Keep your Facebook Group Marketing organized.
Directly market into Facebook Groups! A marketing tactic that will place you in front of 1M users for free.
What is a Bootstrap Entrepreneur?
Bootstrap Entrepreneurs are a new wave of business people who have started their company from their own, personal finances.
If this is you, it’s time to start funneling money back into your company; this is the true turning point of success for a new company.
Many people believe that bootstrapping a company can create a financial burden on the entrepreneur; this is not true. If an entrepreneur has a solid, purely organic marketing plan in place, the entrepreneur can easily inject less than $300 into their business and begin to see their business begin to fund itself in less than 3 months.
What is Bootstrap Marketing?
Bootstrap Marketing is a truly organic type of marketing and automated marketing that requires very little to no monetary investment. Brand awareness, engagement, and conversions are all gained from:
- free stock photography
- free website tools
- free plugins
- free social media tactics
- automated email marketing strategies
- high-impact content writing
Paid advertisements and high-cost tools are not utilized, nor are they needed. A purely organic marketer can get their content in front of 50,000 in less than 5 minutes for no money at all; this type of brand and product awareness can easily boost a company and build a solid foundation for fast growth.
Want to learn more? Work directly with me!
Copyright 2018 Kiza McDonald / All Rights Reserved.
